Tracking your email campaigns

After launching an email campaign, Rubric allows you to easily track its performance and gather valuable insights.

To review your campaign’s progress, follow the step below:

1. Head to SMS/Email and find the campaign you'd like to review.
   Make sure your campaign is marked as Completed - this means the campaign is done (stop date has passed), and only then will performance metrics be available.

2. Click on the 3 dots under the Action tab, then on Details for a comprehensive breakdown of the campaign’s performance metrics, including:

• Total Recipients: The total count of individuals your campaign aimed to reach.

• Successful Deliveries: The number of emails that were successfully delivered to recipients’ inboxes.

• Unique Opens: The number of distinct recipients who opened the email, showcasing initial engagement.

• Total Opens: The cumulative number of times the email was opened, potentially more than the total number of recipients.

• Unique Clicks: The number of recipients who clicked on a link within the email, indicating active interaction.

• Total Clicks: The total number of clicks across all links within the email, demonstrating the content’s appeal.

• Campaign Performance: A graphical representation of the open and click rates over time, giving you a visual insight into the campaign’s effectiveness.